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Liana's press releases

Personalized and data-driven email marketing drives hotel revenue: Liana Technologies helps AccorHotels optimize customer experience

16.01.2019, 07:30

Personalization and cross-channel data are huge factors in email marketing and are likely to become even more important during the next years. This means that companies need to optimize their email ma...

Liana Technologies brings Google AdWords services into its Marketing Cloud software

29.04.2018, 12:00

Digital marketing and communications software company Liana Technologies has enriched its Marketing Cloud services with a new integration to Google AdWords. Marketers can now manage their Google adver...

Liana Technologies goes to the EBA grand final - named as the National Winner for Finland in its award category

19.03.2018, 05:40

Liana Technologies has been chosen as the National Winner for Finland in Customer and Market Engagement category. The company will continue to the final stage of European Business Awards where the Eur...

Industry media monitoring

Douglas Enters Beauty On-Demand

17.04.2019, WWD

PARIS — Douglas, Europe’s largest premium beauty retailer, is moving into the on demand services domain after having taken a financial interest in Welmoa. Terms of the deal with the Munich, Germany b...

Digital marketing masterclass being held for Shropshire SMEs

16.04.2019, Shropshire Star

The Marches Growth Hub Shropshire is staging the event in partnership with digital consultants InSynch at the University Centre Shrewsbury on April 30. The morning event will look at the strategic us...

Digital Marketing Skills Quiz

12.04.2019, American Marketing Association

Wondering what digital marketing skills you need to brush up on? Instructors from the AMA’s digital marketing training events provided the following questions, the answers to which every digital marke...

How Are Magazines and Newspapers Handling Digital Advertising?

11.04.2019, EMarketer

Download with PRO Legacy publishers are having a heck of a time navigating digital advertising. We estimate that US digital ad spend will grow 19.1% this year to $129.34 billion. However, print medi...

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