{ "app-title": "Digital Marketing Health Check", "app-description-1": "With all the digital marketing channels at place, it’s sometimes easy to lose sight of the big picture. Take this short quiz to see how you stack up.", "app-description-2": "Once you're done, we’ll send you the survey results as well as hints and tips to improve your digital marketing.", "results-websites": "Websites", "results-landingpages": "Landing pages", "results-apps": "Apps", "results-paid-media": "Paid media", "results-search-engine-marketing": "Search Engine Marketing", "results-retargeting": "Retargeting", "results-social-media-ads": "Social Media Ads", "results-earned-media": "Earned media", "results-pr": "PR", "results-seo": "SEO", "results-owned-media": "Owned media", "results-newsletters": "Email Marketing", "results-company-websites": "Company websites", "results-kpis": "KPI's", "results-revenue": "Revenue", "results-leads": "Leads", "results-contacts": "Contacts", "results-channel-analytics": "Your channel analytics:", "results-ctr-or": "CTR / OR", "results-visits-mobile-usage": "Visits / Mobile Usage", "results-big-data": "Big Data", "results-omnichannel-reporting": "Omnichannel Reporting", "results-single-customer-views": "Single Customer Views", "results-data-studio": "Data Studio", "results-your-digital-assets": "Your digital assets:", "results-your-digital-channels": "Your digital channels:", "results-you-are-following": "You are following", "results-company-website-ecommerce-website": "Company website / eCommerce website", "results-blogs": "Company Blog", "results-applications": "Applications", "results-landing-sites": "Landing sites", "results-social-media-pages": "Social media pages", "results-blogging": "Blogging", "results-social-media": "Social media", "results-display-advertising": "Display advertising", "results-press-releases": "Press releases", "results-seo-search-engine-optimization": "SEO (Search engine optimization)", "results-website-traffic": "Website traffic", "results-bounce-ratio": "Bounce ratio", "results-mobile-usage": "Mobile usage", "results-conversion": "Conversion", "results-page-authority": "Page authority", "results-keyword-ranking": "Keyword ranking", "results-or-ctr": "OR/CTR", "results-impressions": "Impressions", "results-clicks": "Clicks", "results-cpc-cost-per-click": "CPC (Cost-per-click)", "results-followers": "Followers", "results-likes-and-shares": "Likes and shares", "results-mentions": "Mentions", "results-untapped-potential": "Untapped potential", "results-reason-not-following": "Is there a reason you're not following these?", "results-never": "Never", "results-its-been-a-while": "It's been a while", "results-this-quarter": "This quarter", "results-within-a-month": "Within a month", "results-last-week": "Last week", "results-this-week": "This week", "results-activity-1-p": "Every piece of content counts. However, there’s still much more that you could do. Publishing new content frequently and systematically will enhance the effectiveness of your digital marketing channels and people are much more likely to remember you when their purchase window opens. Here's a couple of inspirational pieces to give you a hand:", "results-activity-2-p": "Every piece of content counts. However, there’s still much more that you could do. Publishing new content frequently and systematically will enhance the effectiveness of your digital marketing channels and people are much more likely to remember you when their purchase window opens. Here's a couple of inspirational pieces to give you a hand:", "results-activity-3-p": "You’re on the right track. You clearly already have some existing processes to produce fresh content. What’s keeping you from doing more of it? Publishing new content frequently and systematically will enhance the effectiveness of your digital marketing channels and people are much more likely to remember you when their purchase window opens. Here are a couple of tips that might help when planning your content:", "results-activity-4-p": "You’re on the right track. You clearly already have some existing processes to produce fresh content. What’s keeping you from doing more of it? Publishing new content frequently and systematically will enhance the effectiveness of your digital marketing channels and people are much more likely to remember you when their purchase window opens. Here are a couple of tips that might help when planning your content:", "results-activity-5-p": "Good job! You clearly have an ongoing process for content marketing. Now’s the time to fully reap the benefits of your digital marketing channels. Here are some tips that advanced digital marketers have found useful:", "results-activity-6-p": "Good job! You clearly have an ongoing process for content marketing. Now’s the time to fully reap the benefits of your digital marketing channels. Here are some tips that advanced digital marketers have found useful:", "results-bigdata-1-p": "Looks like you have the same problem that many marketers face. You might have the data but knowing how to utilize it is another thing. Or is it your tools that are making it difficult to apply changes? Here are a couple of pieces you might find useful:", "results-bigdata-2-p": "Looks like you have the same problem that many marketers face. You might have the data but knowing how to utilize it is another thing. Or is it your tools that are making it difficult to apply changes? Here are a couple of pieces you might find useful:", "results-bigdata-3-p": "Good job, you’re already following channel analytics and making some data-based decisions to improve on your campaigns. But perhaps you’re not yet fully utilizing the data to your advantage? Having troubles with omnichannel reporting or the optimization of the channels? Here's a couple of articles that might help:", "results-bigdata-4-p": "Good job, you’re already following channel analytics and making some data-based decisions to improve on your campaigns. But perhaps you’re not yet fully utilizing the data to your advantage? Having troubles with omnichannel reporting or the optimization of the channels? Here's a couple of articles that might help:", "results-bigdata-5-p": "You are clearly a data-driven marketer already. Great news! But let's face it: there's always room to improve. Did you e.g. ever try if remarketing would work for you? Read more:", "results-bigdata-6-p": "You are clearly a data-driven marketer already. Great news! But let's face it: there's always room to improve. Did you e.g. ever try if remarketing would work for you? Read more:", "results-kpi-1-p": "You can prove the value of your digital marketing channels, congratulations! This means you’re quite far with your digital marketing efforts. It’s the advanced digital marketers that often begin with marketing automation, are you familiar with it already?", "results-kpi-2-p": "Not quite there yet? It's ok, digital marketing is a journey. And measuring the effectiveness of your marketing efforts is by far one of the biggest challenges that marketers face. Here are the Basics of ROI to get started.", "field-question": "Question", "resultsnav-overview": "Overview", "resultsnav-assets": "Assets", "resultsnav-channels": "Channels", "resultsnav-activity": "Activity", "resultsnav-analytics": "Analytics", "resultsnav-bigdata": "Big data", "resultsnav-kpis": "KPI's", "results-title-overview": "Overview", "results-title-assets": "Digital Marketing assets", "results-title-channels": "Digital Marketing channels", "results-title-insights": "Channel analytics", "results-title-activity": "Channel activity", "results-title-bigdata": "Utilizing Big Data", "results-title-kpi": "Key Performance Indicators (KPI)", "results-your-answer": "Your answer:", "submit-title": "That's it", "submit-p": "Enter your details to see your results and receive them in your inbox.", "submit-label-company": "Company", "submit-label-email": "Email", "submit-button": "Submit", "tip-assets-1": "Digital marketing assets are considered a must-have since they are the very core of any online presence. It's often the first thing that companies take care of. Unless there’s a page, an application or a store you want people to land to, there’s really no point in driving traffic. Here’s a great article on the topic:", "tip-assets-2": "You are on the right track in terms of your digital assets, but perhaps there’s still room for improvement. Are there more assets that you could add to your mix? Or perhaps it’s time concentrate on improving the ones you already have? Take a look at our Digital Marketer's Checklist for some inspiration:", "tip-assets-3": "Great job! Looks like you’ve taken care of your core, the digital assets. In today’s multi-channel world, it’s important to be present where your customers are. Next, let’s dive into your channels and see if your core is getting the workout it deserves.", "tip-channels-1": "Without traffic, there’s no life. Using multiple marketing channels can help you drive sales and create brand awareness. A mixture of paid, owned and earned media channels is often the most promising combination. Is it the lack of content that’s keeping you from using more channels? Or choosing the right channels? Here’s a couple of great articles to get you started:", "tip-channels-2": "Great, looks like already have a pretty good set of digital marketing channels at place. But are you using both the owned, earned and paid media to their full potential? Here are a couple of inspirational articles to broaden your marketing mix:", "tip-channels-3": "Well done! Looks like you’re quite far in your multi-channel marketing efforts and using a great set of owned, paid and earned digital channels. Next, let’s take a look at your channel activity and how well you utilize big data to your advantage. Meanwhile, check out this list of the top digital marketing trends for 2018 to decide on the next moves of your marketing strategy.", "tip-insights-1": "If you want to back up your business decisions, you need some valuable information to act on. In terms of digital marketing Google Analytics is the main tool to get to know your visitors better. Have a look at our article on how to get started with it:", "tip-insights-2": "You're already following quite many marketing metrics, but do you also know how to measure the value of your investments? Have a look at our article on how to get started with ROI, there might be some useful tips for you:", "tip-insights-3": "Wow! You're really advanced when it comes to following marketing metrics. Do you also know how to measure the effectiveness of all your channels? This case study on using UTM-parameters might be interesting for you. Have a look:", "tip-overview-1": "Before we go into your results, let's take a look at the Digital Marketing Cycle. We have divided the cycle into three parts: the digital assets, the channels and the insights.", "tip-overview-2": "A digital asset is digitally stored content (or an online account) owned by an individual or a company. In digital marketing, digital assets usually refer to the company websites, blogs, applications or an online store, for example. Digital marketing assets are the very core of any online presence and thus often the first thing that companies take care of. ", "tip-overview-3": "Digital Channels are an important part of the digital marketing cycle as these are the main mechanism that companies use to drive traffic to their home page, landing pages or online store. Digital channels are typically divided into owned media, earned media and paid media.", "tip-overview-4": "Insights include the KPI’s (Key Performance Indicator), Channel Analytics and Big Data. Overall, insights refer to the metrics that every company needs in order to develop their digital marketing efforts and measure their digital marketing ROI (Return On Investment). \n\nIdeally, the entire digital marketing cycle is an ongoing process where companies actively evaluate the digital marketing channels used, seek out metrics to measure the channel ROI and further develop their digital assets.", "tip-overview-title-1": "Thank you for completing the Digital Marketing Health Check", "tip-overview-title-2": "Digital Assets", "tip-overview-title-3": "Digital Channels", "tip-overview-title-4": "Insights", "app-footer-text-1": "© Liana Technologies, Business ID FI23296772", "app-footer-text-2": "We won't abuse your information or sell it further.", "app-footer-link-text": "Privacy claim", "app-footer-link": "https://www.lianatech.com/privacy-claim.html", "results-yes": "Yes", "results-no": "No", "results-once-a-year": "Once a year", "results-times-per-year": "4-6 times per year", "results-every-month": "Every month", "results-weekly": "Weekly", "results-daily": "Daily", "results-paid-media": "Paid Media", "results-earned-media": "Earned Media", "results-owned-media": "Owned Media", "results-social-media-posts": "Social media posts" }