Download the survey results

Benefits and Challenges of Marketing Automation (updated)

We conducted our first survey back in 2017. Technologies evolve. Marketing adopts. Now it’s time to get a fresher perspective of how marketers perceive the concept of marketing automation.

This time, we asked 331 marketing and communications professionals from all over the globe about how they utilize marketing automation in their daily job. Download the survey results and find:

  • How many marketers are planning to invest in marketing automation in the near future
  • The key benefits of marketing automation
  • The key challenges of the technology


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