Decision-making in real estate is highly influenced by digital information.

In Hong Kong alone, hundreds of thousands of search engine queries related to real estate are made every day. The queries continue to grow by double digits, mainly driven by mobile.

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How to generate leads effectively in real estate

Email marketing remains the best digital channel in terms of ROI.

  • Build and refine segmented, high-quality email lists.
  • Offer exclusive, targeted content supported by modern, mobile-friendly marketing technology.
  • Improve customer experience with advanced segmentation and timely lead nurturing.
  • Stand out from the competition. Don't spam, spray and pray – instead offer the right content at the right time.
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LianaMailer™ Real Estate Edition

  • Stylish and mobile-friendly eDM templates built with your brand look make sure your brand image is consistent on all mobile devices.
  • Modern and user-friendly drag & drop editor: composing emails is easy and resource-saving.
  • Segmentation module to send highly targeted emails based on property interests.
  • Personalization of the content for different target groups such as rental and sales customers or residential and commercial real estate segments.
  • Top-notch reporting tools to analyze your results and ROI.
  • Keep prospects up to date on properties of their interest by automatically compiled RSS-newsletters.
  • Integrate with your CRM for in-depth customer insight.
    Find out more

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Excellent online user experience = satisfied customers

More often than not, a potential customer disappointed with the online user experience of a website will leave within seconds - and choose a competitor instead. 

  • Show your properties thoroughly in beautiful photo galleries - complete with video.
  • Efficient search functions help the customers find exactly what they are looking for - and set up alarms or automated eDMs with certain criteria straight to their email.
  • Make sure your website functions perfectly on all mobile devices and is found by search engines.
  • Automate customer service by setting up auto-responders.
  • Monitor, segment and track the visitors to determine your marketing ROI.
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LianaCMS™ for Real Estate 

  • Easy to update: you can upload property pictures straight from your own mobile phone
  • Manage content edition rights - allow real estate agents to update individual property pages but keep control of other content 
  • Full training, online support chat and your own account manager always at your service.
  • Selling high-end and luxury real estate? Focus on luxurious design and top-notch technical solutions - ask about our special services for the luxury industry.
    Find out more
Chris Whitehead

We have been able to generate an enormous amount of high quality leads by using LianaMailer for automated and segmented emails. Highly targeted emails are now an essential part of our sales process and as the tools are integrated to our Propspace CRM, we never miss another lead. The Liana team support is great and we are especially pleased with the fact that LianaMailer is an evolving system that brings new product innovations within our reach.

Chris Whitehead Managing Director, ERE Homes

Interested in learning more? Request a free demo.

Liana Technologies has more than 3500 customers worldwide

Chestertons

Chestertons

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ERE HOMES

ERE HOMES

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GGICO Properties

GGICO Properties

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Rocky Real Estate

Rocky Real Estate

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Liana Technologies in Hong Kong

12A, Tower 2, Tern Centre
251 Queen’s Road Central
Hong Kong
leads@lianatech.hk
+852 3706 8425