Guide: 6 Steps Towards Better Email Marketing

Email marketing is still the most important and profitable marketing channel for Liana Technologies' marketing team and we constantly utilize it in our day-to-day work. Here are our best tips on how to do effective email marketing – from marketers to marketers.

In this guide for advanced email marketers, we will walk you through six steps you can take towards better email marketing:

  • Step 1: Gather more subscribers
  • Step 2: Use the full potential of your register
  • Step 3: Target your content
  • Step 4: Make your content relevant
  • Step 5: Automate email marketing
  • Step 6: Monitor, test and develop


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