Take a New Approach to Search Engine Advertising

Most companies collect an enormous amount of customer data. However, the data is rarely utilized effectively, as it is spread out between different systems.

 Liana solutions are now enriched with Google AdWords. Allowing you to leverage multichannel marketing data and to create effective advertising campaigns all in one user interface.

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Build Up Your Funnel & Find New Audiences

Finding a new advertising audience can be hard, especially in the early stages of the purchase funnel. 

Thanks to our integration with Google AdWords, you can now find the most promising audiences you want to target. Build a new audience from scratch, for example, by finding a similar audience to:

  • Whitepaper downloaders
  • Mailing lists
  • Newsletter clickers

Book a demo

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Make the Most out of Your Data

You can now target very specific groups and allocate your advertising budget even more effectively.

Within Liana's user interface, you can choose existing audiences you want to target with Google AdWords. Define your audience in various ways, for example:

  • Newsletter click – retarget with a video ad relating to the email's content 
  • Landing page visit – retarget with a 50% discount offer for that product
  • Read the latest blog post – retarget with a whitepaper ad concerning the topic

Book a demo

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Measure Return on Investment (ROI)

ROI is typically the most important measurement for marketers as it shows the real impact that advertising has on your bottom line.

With our Google AdWords integration, you are one step ahead when it comes to measuring ROI:

  • Follow Google AdWords conversions right in Liana's toolkit
  • Compare the ROI of different marketing channels, such as email, social media, and PPC
  • Track down the conversion of different channels all the way up to sales

Book a demo

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Google AdWords Integration with
Liana Technologies:

  • Different campaign types: search network, display network or both, choose the one that fits your needs
  • Everything is in one place: create ads as a part of your marketing automation, all in one user interface
  • Multichannel marketing: compare ads performance against different channels, such as email or social media, all in a single view
  • Measure the results: track impressions, budget, CRT, conversion, CPC and ROI.

Book a demo

Book a free demo and try out the feature:

Liana Technologies has more than 3500 customers worldwide

ABB

ABB

ABB is a multinational corporation headquartered in Zurich, Switzerland, operating mainly in robotics and the power and automation technology areas.

Audi

Audi

Audi is a German luxury automobile manufacturer. The company has nine production facilities all around the world.
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Autodesk

Autodesk

Autodesk is a multinational software corporation that makes software for the architecture, engineering, construction, manufacturing, media, and entertainment industries.

Avis

Avis

Avis Car Rental and its subsidiaries operate one of the world's best-known car rental brands with over 5,000 locations in more than 165 countries.
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