Guide: Effective PR with Press Releases
Press releases haven't become obsolete – on the contrary. Doing PR with press releases is still the best way to increase the recognizability of a brand or an organization and reach new target groups.
We asked 618 journalists in six countries what the essential things in press releases are and compiled a compact guide based on the answers. For example, learn:
- How journalists should be approached
- What are the best channels to get your message across
- How to compose a good press release
- Is it beneficial to do active PR work