Guide: Effective PR with Press Releases

Press releases haven't become obsolete – on the contrary. Doing PR with press releases is still the best way to increase the recognizability of a brand or an organization and reach new target groups.

We asked 618 journalists in six countries what the essential things in press releases are and compiled a compact guide based on the answers. For example, learn:

• How journalists should be approached
• What are the best channels to get your message across
• How to compose a good press release
• Is it beneficial to do active PR work