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Guide: Journalist Survey 2022 - Do PR with skills and style

Guide: Journalist Survey 2022 - Do PR with skills and style

We asked Finnish journalists for a recipe for a good press release. We received 157 responses full of information about what journalists want and value and compiled them into a concise and useful guide. Learn, for example:

  • Which basics should be included in a press release
  • What journalists advise when it comes to images
  • What stylistic elements to consider in a press release

Liana Technologies created this year's journalist survey in cooperation with ProCom - Association of Communication Professionals, and we included questions related to communication culture and its possible changes from the journalists' perspective. In the guide, journalists give an answer to who they think is responsible for maintaining a good communication culture.

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