Have you ever thought that there are a little too many steps to take into consideration when creating your email marketing messages?
With this checklist, don't miss a beat and follow that you have done every important action to ensure that your letters will arrive to the right people, with the right message. Here is a sneak-peak of what you will find:
- Verify your links: Double-check that the external links are working, and included in your CTAs.
- Mobile optimization: Make sure that your email template is responsive and looks good on mobile devices.
- Authentication: Implement SPF, DKIM, and DMARC records to verify your email's authenticity.
- A/B testing: Keep testing different elements (subject lines, content, CTAs) to optimize your future campaigns.
- Automation: Think which messages could be automated through marketing automation, or with RSS-feed.
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