Inchcape Motors Finland wanted to develop both the usability and visual appearance of the existing Land Rover sites. Thus, a decision was made to renew the sites both in Finland and in the Baltic countries. The new sites were to be easy to use and navigate. The customer also wanted to use rich content on the site, such as videos and images, to bring Land Rover brand closer to the consumers.
Inchcape Motors was looking for a system that allows users to easily update all parts of the site content. With this in mind, Liana Technologies and LianaCMS were chosen over open source systems.