Website Case

1. Starting point

1. Starting point Mira Welling For a long time, we considered choosing an open source system. Ultimately, we prioritized the reliability and high-quality service of a partner. By choosing Liana Technologies, we knew that our needs would be served well in the future as well. Mira Welling Brand Manager, Land Rover, Inchcape Motors Finland

Inchcape Motors Finland wanted to develop both the usability and visual appearance of the existing Land Rover sites. Thus, a decision was made to renew the sites both in Finland and in the Baltic countries. The new sites were to be easy to use and navigate. The customer also wanted to use rich content on the site, such as videos and images, to bring Land Rover brand closer to the consumers. 

Inchcape Motors was looking for a system that allows users to easily update all parts of the site content. With this in mind, Liana Technologies and LianaCMS were chosen over open source systems.

2. Planning and Design

2. Planning and Design Samuel Sihvola One of my main responsibilities was to make sure that the customer's wishes were passed on to our development team as clearly as possible. Samuel Sihvola Key Account Manger, Liana Technologies

The technical and functional planning played a huge role in the design of the new site. In the design phase, a foundation was built for the development of the existing site. 

The main focus was made on improving the look of the website, on its responsiveness and seamless integration with other systems.

3. Execution

3. Execution Lari Suomalainen Building the Land Rover sites for Finland and the Baltic countries was a great honor for our team. There is no doubt that LianaCMS is suitable for big scale website renewals. Lari Suomalainen Global Head of Sales, Liana Technologies

The Land Rover website renewal was carried out with LianaCMS for four different countries in five different languages. The multilingual module and multisite support made it easy to create and manage the website's translations for different markets.

LianaCMS was also integrated with a car database, which made it easy to bring thousands of product descriptions quickly onto the site. LianaCMS's built-in search engine optimization tool was used to improve the website's visibility in search engines.

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4. End result

View image 4. End result Mira Welling We are satisfied with the end result. We have only recently started our journey in the ever-changing digital marketing world. Now that the foundation is built on LianaCMS, we have a good starting point for future development. Mira Welling Brand Manager, Land Rover, Inchcape Motors Finland

As a result of the project, Land Rover's sites have been renewed in Finland and the Baltic countries. Content updates are now easily carried out with the modern LianaCMS tool. The integration to the car database saves a lot of time and keeps the product information on the site up-to-date.

Liana Technologies' support team is always ready to provide assistance to the client online, via email or phone. 


Got interested? Contact us and ask more about LianaCMS!

Got interested? Contact us and ask more about LianaCMS!

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Let us know that you are interested and we will show you how LianaCMS works. LianaCMS is a versatile and modern content management system that combines easy web page management with important analytics. Comprehensive add-ons ensure that it is possible to create either large or small web sites with the desired appearance and features.

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