Sinebrychoff started working with Liana Technologies to build the product site and run their newsletter campaigns. They chose Liana Technologies since it stood out positively with its active customer care.
The layout of both the websites and the newsletter were designed carefully beforehand with the principle of ”well begun is half done”. As new ideas arose the appearance still changed a couple times in the course of the project. With the professional help of Liana Technologies, Sinebrychoff’s plans were carried out accurately.
As the HTML coding of the newsletter template progressed it turned out that the strict firewall settings of Sinebrychoff were changing the layout of the template. Due to these challenges a fairly big amount of testing and verifying was needed before the template was finalized. At the end, however, the challenges were tackled and the template worked as it should. Looking back, having their own contact person throughout the entire project was a great help. After having their training session the Sinebrychoff users can now easily update the website and send out their newsletters.